Every year, you ask us the same question: Can you do an ABR Festival in winter? This November, we’re finally saying yes.
We’ve teamed up with MCL (Motorcycle Live, in old money) to bring a dedicated ABR Festival area to the NEC in Birmingham, running across all nine days of MCL 26, from 21-29 November.
MCL have given us a serious chunk of Hall 3 and told us to make it feel like Ragley Hall. That’s exactly what we’re going to do.
What does that mean in practice? A full programme of talks, interviews, masterclass sessions, and expert panels, featuring some of the most recognisable names in adventure motorcycling. We’ll also be recreating some of the iconic ABR Festival venues and moments that you’ll know well if you’ve been to Warwickshire in June, just indoors.
This is the first time that we’ve taken the ABR Festival experience beyond Ragley Hall, and it’s something we’re excited to build. MCL attracts close to 100,000 visitors over the nine-day run, meaning the ABR Festival stage will reach a huge audience, many of whom will be discovering what we do for the first time.
For those of you who have been coming to Ragley for years, think of it as a taster. A winter appetiser before the main event in June.
Speaker announcements for the ABR Festival stage at MCL 26 will follow in the coming months, and if you’re familiar with how we put together the Ragley line-up, you’ll know we won’t be cutting any corners.
In the meantime, the 2026 ABR Festival prep is well underway, with the Ducati Stage, the Himalayan Masterclass Stage, and the Bridgestone Stage line-ups already revealed and plenty more still to come. Head to the speakers page on the ABR Festival website to see who’s confirmed so far.
We’ll see you at Ragley Hall in June. And at the NEC in November.